HairMax Infomercial Sales Script

Greeting – 

Thank you for calling HairMax, the Science of Hair Growth. My name is (_________). I am excited to get you started! Who am I speaking with today? Thank you for calling ________ (caller’s name). How did you hear about HairMax? Great, which credit or debit card will you be using today?”

(1. Build Rapport 2. Probe 3. Create Value (call flow) 4. Assume the Sale)

Probing –

Credit Card Mentioned (ready to buy) – “Ok, great, let’s get you started right away!”

Price Objection – “We have several laser device options, I am more than happy to provide you with that information. While I pull up that information, let me ask, how long have you been experiencing hair loss and thinning?”

Method of Payment Objection – “Well we do have a couple of payment options for you. While I pull those up, let me ask, how long have you been experiencing hair loss and thinning?”

Information Objection – “Sure, I will be more than happy to help you with any questions you have. While I pull up the promotion, let me ask, how long have you been experiencing hair loss and thinning?”

 

Show Empathy –

(Continue on to the “What People Are Saying section below)

 

What People Are Saying

“So I am happy you called today because it allows me to share with you what people are saying about our products. Our clinical study results demonstrated that over 90% of all participants in the studies regrew hair!

Many participants stated that HairMax treatment gave them more confidence because of a reversal of the hair thinning process, increased density and fullness and revitalized damaged hair!"

 

How It Works – "HAIRMAX LASER LIGHT THERAPY TREATS HAIR LOSS AND STIMULATES HAIR GROWTH!"

"HairMax provides energy for healthier hair follicles, stimulating more rapid hair growth and stimulating the root to produce new healthier hair follicles. HairMax helps to reverse the thinning process and stimulates the growth of denser, fuller, healthier hair."

(If after assuming the sale the customer objects, below are some benefits you can use to build additional value.)

Here are some additional points to consider:

  

Offers/Assuming the Sale –

“With today’s promotion, you will receive the HairMax Prima 7 Laser Device. While supplies last, we are including our HairMax Density Collection with your purchase today for free! So, you will also receive the Density Shampoo, Conditioner, Revitalizer, and Dietary Supplements with a 30-day supply! In total, this value package retails at over $275!! Our exclusive promotion lets you try the HAIRMAX LaserComb Prima 7 for 1 low payment of $39.80 plus 4 additional easy payments of $39.80."

 

"So let’s get you started now. What address should we send your HairMax to?”

 

If ok –

"While I enter your information, I would like to share that we have many laser devices with different price points. While all HairMax laser devices provide the same amazing results, there is a difference in treatment time; we also have laser devices that are hands free! In addition to convenience in treatment time, HairMax makes it easy for you to purchase one of our laser devices by allowing you to try the HAIRMAX technology for 1 low initial payment, plus an additional 4 easy monthly payments. For example our LaserBand 82, it is hands free and only requires 90 seconds of treatment, what convenience! It only costs $799 and you can make 5 easy monthly payments of $159.80!"

 

Price Objection –

“I can understand your hesitation, (caller name), many successful users were also hesitant at the beginning. Keep in mind that hereditary hair loss, left untreated, usually progresses and gets worse, sometimes to the point where the follicles die out – once that happens they will never again be able to grow hair. HairMax can help you not just regrow your hair, but also help you keep more of the hair you still have. The sooner you start treatment the better. Think how you will feel when you start seeing your thinning hair grow in denser, fuller and healthier – AND We give you 90 DAYS to experience HAIRMAX, to see for yourself how HairMax can transform your hair. Think how it will impact the way you look and feel about yourself when you see fuller, denser hair growth and since you are one of our first 500 callers, we are also including our HairMax Density Shampoo, Conditioner, Revitalizer and Dietary Supplements free of charge! What address should we send your collection to?”

~~~~ [Agent Instructions] ~~~~~
Assume the Sale – by proceeding to the recap at the bottom of the page.
If the customer does not accept the initial main offer, nor the 1st Upsell offer, continue to present the next offers listed below in order or according to the caller’s needs.       ~~~~~~~~~~~~~~~~~~~~~~~~~ 

 

HairMax INBOUND SALES OFFER DETAILS (must be presented in this order):

Initial Offer: The Prima 7 LaserComb - 15 minute treatment time and hand-held device

Payment of $199.00

Or 5 Monthly Payments of $39.80

Shipping = FREE s/h

Continuity: Continuity Density Bundle (Shampoo, Conditioner, Revitalizer) = $44.95 includes 10% discount for Auto-ship members, regularly priced at $49.95

Future payments will entail $4.95 s/h

Upsell #1: LaserBand 82 – 90 second treatment time and hands-free device

Payment of $799

Or 5 Monthly Payments of $159.80

Shipping = FREE s/h

Upsell #2: LaserBand 41 – 3 minute treatment time and hands-free device

Payment of $549

Or 5 Monthly Payments of $109.80

Shipping = FREE s/h

Upsell #3: Ultima 12 LaserComb – 8 minute treatment time and hand-held device

Payment of $399

Or 5 Monthly Payments of $79.80

Shipping = FREE s/h

Upsell #4: Ultima 9 LaserComb – 11 minute treatment time and hand-held device

Payment of $299

Or 5 Monthly Payments of $59.80

Shipping = FREE s/h

Cross sell #1: Activator

$37.00

Shipping = FREE s/h (when the customer purchases the Activator at time of Device purchase)

Cross sell #2: Hair Fibers (available in 9 colors)

$35.00

Shipping = FREE s/h (when the customer purchases the Fibers at time of Device purchase)

 

Value Package Contents:

Infomercial Value Package includes Laser Device and 4 Products:

 

Continuity offers:

Continuity: Continuity $33.50 (includes 10% discount for Auto-ship members, regularly priced at $37.00)

Continuity: Continuity $31.50 (includes 10% discount for Auto-ship members, regularly priced at $35.00)

Continuity: $44.95 (includes 10% discount for Auto-ship members, regularly priced at $49.95)

Continuity: $16.20 (includes 10% discount for Auto-ship member, regularly priced at $18.00)

Continuity: $18.00 (includes 10% discount for Auto-ship member, regularly priced at $20.00)

Continuity: $18.00 (includes 10% discount for Auto-ship member, regularly priced at $20.00)

   

General Recap (please utilize order specific information provided to you in the HairMax CRM to complete your Customer Recap):

(Customer Name), the card you used today will ONLY be charged $___________ for your order. The charge on your credit card statement will read “HAIRMAX LEXINGTON INTL”.  You should receive your Order within 5-7 business days [OR FOR EXPEDITED SHIPPING: 3-5 business days]. Your Order includes the ____________ Laser Device and your free bundle of Density Shampoo, Conditioner, Revitalizer, and a 30-day supply of our Dietary Supplements.

(Customer Name), please remember that a signature is required when the order is delivered.

Do you have any questions?

Great! (Customer Name)  In a moment I will ask you to read the last 4 digits of your credit card to serve as an electronic signature authorizing us to charge your card today [FOR 5 PAY CUSTOMERS, ADD: and monthly thereafter for the installment payments we’ve just discussed]. Please read the last 4 digits of the credit card number you are using today to confirm your order now. 

Closing

Thank you (Customer Name)! Your order number is: [IBO, PLEASE PROVIDE THE ORDER # THAT APPEARS ON THE SCREEN AFTER PROCESSING THE ORDER]. Please keep this order number for your records. Should you need anything in the future, please don’t hesitate to call our customer care department Monday to Friday from 9am to 5pm Eastern, at 1(800) 973-4769, pressing Option 2 for support. I am so excited for you!  We are anxious to hear your HairMax story. Welcome to the HairMax family!