HairMax General Sales Script

Greeting –

"Thank you for calling HairMax, the Science of Hair Growth. My name is (_________). I am excited to get you started! Who am I speaking with today? Thank you for calling ________ (caller’s name). How did you hear about HairMax?" (This will determine the offers to present to caller; if caller mentions specific promotions, provide the customer with promotion specific pricing etc. If the caller mentions TV Commercial or Infomercial, go to the Infomercial Script.)  

 

(1. Build Rapport 2. Probe 3. Create Value (call flow) 4. Assume the Sale)

Probing –

Credit Card Mentioned (ready to buy) – “Ok, great, let’s get you started right away!”

  • "How long have you been experiencing hair loss and thinning?"
  • “Are you calling about a hair loss concern for yourself or a loved one?” (Differentiate between male or female)
  • "Have you tried other hair loss treatments?"
 

Price Objection – “We have several laser device options, I am more than happy to provide you with that information. While I pull up that information let me ask, how long have you been experiencing hair loss and thinning?”

Method of Payment Objection – “Well we do have a couple of payment options for you. While I pull those up, let me ask, how long have you been experiencing hair loss and thinning?”

Information Objection – “Sure, I will be more than happy to help you with any questions you have. While I pull up the promotion, let me ask, how long have you been experiencing hair loss and thinning?”

 

Show Empathy –

“I completely understand how you feel. We have other customers who have expressed similar concerns but we are glad you called; HairMax is here to help!"

  • For Female Caller: "I’m here to help you [him/her]. We understand what you’re [he/she is] going through and how upsetting hair loss can be. You are not alone! Hair loss and thinning hair is a very common condition for women who usually experience overall thinning of their hair."
  • For Male Caller: "I’m here to help you [her/him]. We understand what you’re [she/he is] going through and how frustrating hair loss can be. You’re [she/he is] not alone! Most men will experience hair loss in their lives, as early as their 20’s, and as they get older. It usually starts with a bald spot, or a receding hair line or just overall thinning."

Does this sound like what’s happening to you [/him/her]?

Yes/no – caller will explain

"Well, we’re glad you called, because HairMax is here to help!"

(Continue on to the “What People Are Saying section below)

 

What People Are Saying

“So I am happy you called today because it allows me to share with you what people are saying about our products. Our clinical study results demonstrated that over 90% of all participants in the studies regrew hair!

Many participants stated that HairMax treatment gave them more confidence because of a reversal of the hair thinning process, increased density and fullness and revitalized damaged hair!"

 

How It Works – HAIRMAX LASER LIGHT THERAPY TREATS HAIR LOSS AND STIMULATES HAIR GROWTH!

HairMax provides energy for healthier hair follicles, stimulating more rapid hair growth and stimulating the root to produce new healthier hair follicles. HairMax helps to reverse the thinning process and stimulates the growth of denser, fuller, healthier hair.

[If after assuming the sale the customer objects, below are some benefits you can use to build additional value.]

Here are some additional points to consider:

  • "HairMax can help you not just regrow your hair, but also help you keep more of the hair you still have."
  • "HairMax laser devices are the first of their kind, with over a million devices sold world-wide."
  • "HairMax laser devices are FDA cleared for men and women, and clinically proven to be BOTH safe and effective in seven clinical studies with an over 90% success rate!"
  • "HairMax laser devices are manufactured and designed with a 10-year life span, making the treatments very affordable."
  • "HairMax laser devices have patented hair parting teeth to provide for optimal delivery of Laser Light Therapy – no competing device has this technology!"
  • "HairMax provides a 5-month Money Back Guarantee so that you can be confident with your purchase (less 20% restocking fee)."
   

Offers/Assuming the Sale –

Ok, let me tell you a little about the HairMax laser device models we have available –

There are 5 models to choose from – they’re all FDA Cleared and clinically proven. They provide the same laser treatment and the same great results. The main difference between the devices is the number of lasers which determine the treatment time, and we offer handheld and hands-free devices.  

  • Our Prima 7 LaserComb has 7 laser diodes and is used for 15 minutes, 3 times a week.
  • The Ultima 9 LaserComb is built with 9 laser diodes and is used for 11 minutes, 3 times a week.
  • The Ultima 12 LaserComb is built with 12 laser diodes and is used for 8 minutes, 3 times a week.
  • The new LaserBand 41 is built with 41 laser diodes and provides a superfast treatment in just 3 minutes, 3 times a week.
  • And our Premium model, the LaserBand 82, is built with 82 laser diodes and provides the fastest laser treatment for hair loss available, in as little as 90 seconds, just 3 times a week.
Now (customer name) before we go into the packages available today, do you have ANY questions about HairMax?

    Customer:        YES – HOW MUCH IS IT?

    (customer name), let me tell you about our offers that we have for you today (provide the customer pricing specific to promotion mentioned)

    (or answer other questions accordingly)

    [NOTE TO AGENT: Please reference FAQs for responses to customer questions.]

    So let’s get you started now. What address should we send your HairMax to?”

    • “May I please have your name as it appears on your credit card? (_________)(_________)
    • “May I please have your phone number? (_____)
    • “May I please have your e-mail address? This will be used to email you a confirmation of your order and future special promotions.”

    If ok–

    While I enter your information, I would like to share that our laser devices have different price points. As mentioned earlier, while all HairMax laser devices provide the same amazing results, there is a difference in treatment time. I would like to recommend our most popular model – the HairMax LaserBand 82. It is priced at only $799, has a superfast treatment time of as little as 90 seconds, just 3 times a week, and is hands free, which provides great added convenience!

    We are including our 4 piece HairMax Density Collection with your laser device purchase today! So, you will also receive the Density Shampoo, Conditioner, Revitalizer, and Dietary Supplements, a $76 dollar value – free!

    Can I go ahead and process your order today?”

    If Yes: Present Cross-sell #1

     

    Price Objection–

    “I can understand your hesitation, (caller name). If that price is not convenient, I would recommend our newest model, the LaserBand 41 – it’s also hands free, has 41 laser diodes and provides a fast treatment in just 3 minutes, 3 times a week, and is priced at only $499. 

    And we will also include our 4 piece HairMax Density Collection, a $76 dollar value – free!

    HairMax can help you not just regrow your hair, but also help you keep more of the hair you still have. The sooner you start treatment the better. We just want to pair you up with the right laser device! Remember, we give you 5 months to experience HAIRMAX, to see for yourself how HairMax can transform your hair. Think how it will impact the way you look and feel about yourself.

    What address should we send the LaserBand 41 to?”

    If Yes: Present Cross-sell #1

     

    Price Objection–

    I can understand your hesitation, (caller name). If that price is not convenient, I would recommend the Ultima 12 LaserComb – it has 12 laser diodes and provides a fast treatment in just 8 minutes, 3 times a week, and is priced at only $399.

    Remember, we give you 5 months to experience HAIRMAX, to see for yourself how HairMax can transform your hair. Think how it will impact the way you look and feel about yourself.

    And we will also include our 4 piece HairMax Density Collection, a $76 dollar value – free!

    What address should we send the HairMax Ultima 12 to?”

    If Yes: Present Cross-sell #1

    Price Objection–

    I can understand your hesitation, (caller name). If that price is not convenient, I would recommend the Ultima 9 LaserComb – it has 9 laser diodes and provides a fast treatment in just 11 minutes, 3 times a week, and is priced at only $299.

    Remember, we give you 5 months to experience HAIRMAX, to see for yourself how HairMax can transform your hair. Think how it will impact the way you look and feel about yourself.

    And we will also include our 4 piece HairMax Density Collection, a $76 dollar value – free!

    What address should we send the HairMax Ultima 9 to?”

    If Yes: Present Cross-sell #1

    Price Objection–

    I can understand your hesitation, (caller name). That’s why we have a device to fit every budget. I would recommend the Prima 7 LaserComb – it has 7 laser diodes and provides treatment in 15 minutes, just 3 times a week, and is priced at only $199. And you still get the same great results!

    And we will also include our 4 piece HairMax Density Collection, a $76 dollar value – free!

    If Yes: Present Cross-sell #1

    Cross-Sell #1 – Activator

    Before I process your order, I wanted to let you know about our HairMax Density Activator. The Density Activator is designed to fortify and enrich your scalp, boost your follicles, and is a breakthrough, high performance, leave-in serum. It’s used daily, and with follicle boosting ingredients, the HairMax Activator helps nourish the scalp to create the optimal environment for the growth of naturally stronger, denser, healthy vibrant hair. It will help complement your HairMax laser device treatments and support a healthy scalp. The Activator is just $37 (and if you join our autoship program, you will receive the discounted price of $33.30 – a discount of 10%!); and what’s great is if you order this today, it will ship for free. (Caller name), can we add the Activator to your order today?

    If Yes:   Add to Order Info on Existing Order and Close Sale

    If No:    Capture Order Info on Existing Order and Close Sale.

     

    ~~~~ [Agent Instructions] ~~~~~
    Assume the Sale – by proceeding to the recap at the bottom of the page.
    ~~~~~~~~~~~~~~~~~~~~~~~~~

    HairMax INBOUND SALES OFFER DETAILS (must be presented in this order):

    LASER DEVICES

    The LaserBand 82 – Superfast 90-second treatment time and hands-free device

    • 1 Payment of $799
    • Shipping = FREE standard s/h

    Down-sell #1:

    The LaserBand 41 – Fast 3 minute treatment time and hands-free device

    • 1 Payment of $499
    • Shipping = FREE standard s/h

    Down-sell #2:

    Ultima 12 LaserComb – Fast 8-minute treatment time and hand-held device

    • 1 Payment of $399
    • Shipping = FREE standard s/h

    Down-sell #3:

    Ultima 9 LaserComb – Fast 11-minute treatment time and hand-held device

    • 1 Payment of $299
    • Shipping = FREE standard s/h

    Down-sell #4:

    Prima 7 LaserComb Device – 15 minute treatment time and hand-held device

    • 1 Payment of $199
    • Shipping = FREE standard s/h
     

    CROSS-SELLS

    Cross-sell #1: Activator

    $37.00

    • Shipping = FREE standard s/h (when the customer purchases the Activator at time of Device purchase)
     

    NOTE TO IBOs: CUSTOMERS MAY CALL IN TO PURCHASE OUR HAIR CARE PRODUCTS (AND NOT A DEVICE):

     
    Item Regular Retail Price 10% Discount for Autoship Program
    Shampoo (8.5 fl oz) $20.00 $18.00
    Conditioner (8.5 fl oz) $20.00 $18.00
    Revitalizer (4.2 fl oz) $18.00 $16.20
    Activator (3.4 fl oz) $37.00 $33.30
    3 Piece Bundle (Shampoo, Conditioner and Revitalizer) $49.95 $44.95
    2 Piece Bundle (Shampoo and Conditioner) $35.00 $31.50
    Dietary Supplements (60 capsules/30-day supply) $18.00 $16.20
    Hair Fibers (30 gram / 1.06 oz bottle) Available in 9 Colors $35.00 $31.50
    Spray Applicator for Hair Fibers $16.95 N/A
    • Generally, standard shipping is $4.95 on hair care product orders. As you add products to the shopping cart, you will see the applicable charges for the order, which will update automatically.
    • Any of our hair care products can also be ordered on Autoship. The Customer can choose the frequency and quantity for the shipments (e.g. 1 bottle of shampoo every 2 months). When ordering on Autoship, customers will receive a 10% discount. As you add products to the shopping cart and select Autoship, you will see the applicable charges for the order.
     

    NOTE TO IBOs REGARDING OTHER PROMOTIONS & DISCOUNTS:

    From time to time, we run promotions offering various discounts (e.g. 10% off a HairMax laser device). When the customer presents a promo code, please enter the promo code in the Referral Code field of the checkout page. If the promo code is active and applies to the items the customer is ordering, the promo code will be accepted and the discounts will adjust automatically in the shopping cart with the appropriate revised pricing.

     

    General Recap (please utilize order specific information provided to you in the HairMax CRM Portal to complete your Customer Recap):

    (Customer Name), the card you used today will ONLY be charged $___________ for your order. The charge on your credit card statement will read “HAIRMAX LEXINGTON INTL”.  You should receive your order within 5-7 business days [OR FOR EXPEDITED SHIPPING: 3-5 business days]. Your Order includes  _________________  (FOR LASER DEVICE ORDERS: and your free bundle of our Density Shampoo, Conditioner,  Revitalizer, and a 30-day supply of our Dietary Supplements).

    FOR LASER DEVICE ORDERS:  (Customer Name), please remember that a signature is required when the order is delivered.

    Do you have any questions?

    Great! (Customer Name)  In a moment I will ask you to read the last 4 digits of your credit card to serve as an electronic signature authorizing us to charge your card today [ADD FOR CONTINUITY-AUTOSHIP CUSTOMERS: and monthly thereafter for the AUTOSHIP payments we’ve just discussed].  Please read the last 4 digits of the credit card number you are using today to confirm your order now.

    Closing

    Thank you (Customer Name)! Your order number is: [IBO, PLEASE PROVIDE THE ORDER # THAT APPEARS ON THE SCREEN AFTER PROCESSING THE ORDER]. Please keep this order number for your records. Should you need anything in the future, please don’t hesitate to call our customer care department Monday to Friday from 9am to 5pm Eastern, at 1(800) 973-4769, pressing Option 2 for support. I am so excited for you!  We are anxious to hear your HairMax story. Welcome to the HairMax family!